"Rā" (रा) as a root or syllable carries meanings like giving, bestowing, or granting (from the root vrá, dāne). It also relates to concepts of wealth, riches, property, and gold (as seen in related words like rāyā or rai)
"Chowk" (or "Chawk") (चौक) is a Hindi/Urdu word meaning a crossroads, intersection, square, or marketplace.
Almost every city has a chowk, which has a life just because some humans care to keep the culture and craft alive.
Craft worn by the rich nobility in the old times and was a symbol of status (like chikankari). It has since become popular across all social strata, and further more it needs to be accessible to this generation, more than its accessibility, there should be a ray of light that spreads enlightenment about what it feels to craft and wear, what it feels like to get engrossed in a slow living world.
RaChawk is literally brilliance coming from chowks of India.
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